At the moment many companies use WhatsApp Business API as a growth channel for scaling up their business. WhatsApp evolves as a successful business communication mainly because it is already placed as a family-friendly communication platform in the customers’ minds. That’s why it helped to create an increased trust with the brands because they already trusted it with their family and friends.

Do you really wish to know about the offers available at your local supermarket before going to the shop or before deciding what to purchase? But along with the offers, what if you can avail yourself of those at your convenient space at a convenient time. Yes, you can avoid your weekly chores like grocery shopping and all, to enjoy your weekend with a full life.

The evolution of messaging technologies like WhatsApp is now rewriting the marketing strategies of companies and their relationship with customers. Customised marketing strategies such as offers, special occasional deals, recommendations, additional service offers, and new information are used worldwide by businesses to connect with their customers, thanks to new messaging platforms such as WhatsApp. It is just the beginning, time flies and much more is yet to come.

The new marketing strategy mainly focuses on customer experience and creating a more personalised experience with each customer. From giants such as Disney Hotstar, whirlpool, and TATA motors to the new age D2C Bliss club, Shumee, Kiro Beauty, Country Bean, etc., and the local supermarkets, everyone uses WhatsApp to communicate with their customers.

Small and medium-sized businesses believe that WhatsApp is an essential platform to communicate with their customers, hence helping to grow their businesses. Since the debut of the WhatsApp Business millions and millions are active on this platform.

From WhatsApp to WhatsApp Business API allowed users to avail a variety of services on a single platform. These enable the customer to experience their shopping on a new level, with the rich media visuals, WhatsApp store and much more. More demand over WhatsApp Business, it changes WhatsApp into an all-in-one platform. These included automated quick replies, customised Chatbots, team inbox, and away messaging.

Automation with different features helped to minimize customer waiting time, more focused on main issues rather than searching from all, hence helping executives to work more efficiently. A greater part of the customers is familiar with WhatsApp and now the industries can communicate with their customers in a more reliable, convenient and striking way. They were able to share their product catalogue, via Chatbots, with a vast audience with minimum manual involvement, in lieu of a hike of 8% in their monthly revenue.

WhatsApp provides a user-friendly interface which enables businesses to connect with their end-users easily with rich media including images, carousels, videos, customized gifs etc. which makes WhatsApp used by any businesses of any size.

Businesses can identify the queries and doubts about their products and services and can provide a solution to their customers through WhatsApp. This two-way communication makes WhatsApp a real-time and anytime service where customers can purchase the right product or services by simply texting their needs.

As WhatsApp communication remains at the top of each customer’s mind, it is the best communication platform to stay with the customers. The number of loyal customers can increase and also will help to retain old customers thru the customised as well as personalised offers and services.