A Marketing Strategy to Increase Conversion Rates Using WhatsApp Marketing
What is the most relevant part of a business? Is it only depending on delivering goods or services? Or is it the after-sales services? Or is it maintaining a good relationship with your clients? Yes, we can’t omit a single thing here. These all are important when it comes to running a business efficaciously. Basically, it is all about all the above. But today a business can stand out from its competitors only if they maintain a strong business-customer relationship. A WhatsApp Business API is outstanding when it comes to fulfilling all the above requirements.
WhatsApp is one of the most used chat apps which has no boundaries when we consider the demographic characteristics. It gave marketers diverse methods to connect with different generations.
WhatsApp Business API
WhatsApp launched WhatsApp Business API at the end of May this year minding to bring small and medium enterprises into the WhatsApp business messaging world. This enabled businesses to reach their customer whenever or wherever they are.
As we can see WhatsApp is not just a chatting app, thanks to its rich media sharing features including images and videos, worldwide acceptance, and reliability. It enables businesses to interact with their customers through the most convenient messaging app at their convenient time and place. It is the most cost-effective and suitable way to send your messages to your customers as it will contribute to a large extent to reducing the service and contact center costs. It is indeed that WhatsApp is going to be a game changer in increasing customer engagement and hence increasing conversions.
Actualities to validate your WhatsApp marketing strategy
- WhatsApp is a commonly used messaging platform, a large number of people are already using this to converse and it is easy to reach and increase the rate of conversion.
- As per a survey from Facebook around 67% of customers wish to chat with their businesses via chat, and coarsely around 53% prefer to shop directly by using their chat app.
- If you want to reach the youngsters more WhatsApp is the best medium to use for. 42% of the WhatsApp users are aged between 18 to 29 and prefer to communicate with their brands through chat apps. 19% of the WhatsApp users are of above 50 years and also prefer to use it as a medium to do their business deals.
- Most WhatsApp messages have a high open rate and above 95% of the messages are open and read which indicates a high engagement rate with the WhatsApp marketing campaign.
- 90% of the messages are opened within 3 seconds which also indicates a high engagement rate.
Merits of WhatsApp Marketing
1. High Engagement
WhatsApp comes with tools that allow the users to automate, organize, and respond faster to any queries. Communication with the customer can be made more effective with a high level of engagement by sending them rich media including images, videos, pdfs, gifs, and voice clips.
2. It is a conversation not messaging
Communicating with your customer is conversing with them in a two-way. Customers prefer to be more enthusiastic if they can converse with their favorite brand directly before making a purchase decision. It will definitely increase the loyalty toward the brand and benefits to keep the customer engaged with the brand.
3. Reach and convenience
Businesses can reach their customers through various media similar as e-mails, SMS, voice calls, etc., but WhatsApp Businesses stand out from all in many different ways. As most people use WhatsApp as their most convenient and trusted communication platform, business communication through this channel is the most convenient among all other communication channels.
4. Twenty-four-hour customer support and service
Real-time updates and alerts with a high accessible rate give the customer a feeling of being always cared for and loyal. Answer all their queries in time with no intermediary that is they have a quick response and no delay in the process.
WhatsApp Marketing Strategies
Let us discuss some points why you have set up a strategy while you communicating with your customer thru WhatsApp Business API
1. Set your Goal
Focus on what you are struggling with when you communicate with your customers. Analyze your current marketing strategy funnel and diagnose where the problem lies, whether it is in lead generation or customer engagement, or any other issues that delay or forbids the conversion rates. By implementing WhatsApp Business into your strategy businesses can measure conversion rate, cost per conversion, or click rates on campaigns.
Setting a clear and measurable marketing strategy will increase the effectiveness of campaigns thru WhatsApp Business.
2. Segment your target audience
Segmentation is important in order to decide your target customer, their need, and how the product can fulfill the need.
WhatsApp is a platform on which businesses can store their customer data. This will help to analyze the data and segment them effortlessly which in turn will increase the effectiveness of the data.
3. Personalize your communication
WhatsApp is more personalized as people love to connect with their loved ones. So, when communicating with them through WhatsApp your brand becomes more personalized. Communication becomes human to human than business to customer and it will help in building brand reputation, more loyal customers, and hence more conversion rate.
4. Create Roadmaps
As you decided your goal, target market, and how to achieve the target, it is time to create a map to complete your goal. WhatsApp marketing comes with various tools which you can use in each stage of your roadmap. Schedule your campaign with customization, and analyze your message templates and their responses to various messages. It helps you to make sure that the right message is sent to the right target audience.
Start to reach your customers using WhatsApp Marketing
WhatsApp is a chat app that has a wide range of users in all segments and it is most effective in creating powerful communication with customers. That’s why a WhatsApp marketing strategy plays a significant role in your marketing agenda. We, GreenAds Global provide the best WhatsApp Business API platform and also the best support system and can help you to build a feasible marketing strategy plan.
